Our in house dancing queen, Erin spotted this one – QR codes in Kylie’s new film clip “All the Lovers”.
As in the post from 2D Code below, the clip features QR codes. Intersting to see that users can’t interact with them in the clip meaning they are in there purely to present humans current pre occupation on technology and brands. Ironic since no one actually uses QR codes…

However, Erin is a Kylie fan and wanted to interact with it through her mobile even though she’s never used the tech before. For the right brands wanting to provide additional engagement for fans and drive loyalty, interactivity is a no brainer. Shame that Kylie’s marketing team missed the option L

For the hard cores, here’s the code that someone has scraped together from the images…not very inspiring.
Erin “..is that it?!”