Harvey Norman have avoided digital like the plague, preferring to send lengthy catalogues in the newspaper for aeons. This could be a significant tipping point for digital marketing as a number of smaller scale retailers follow suit…

http://www.adnews.com.au/adnews/gerry-harvey-warns-of-ad-cutbacks

“Australia’s fourth largest advertiser Harvey Norman may cut back its newspaper, television and catalogue advertising as it looks to spend more on digital. “

Shall we put together a “digital catalogue” offering for the likes of these retailers?