As digital marketing continues to evolve from simple websites to highly sophisticated digital marketing platforms, so too are the tools available to marketers helping integrate their digital activities, gain real-time insight and roll-out targeted initiatives more quickly and effectively than ever before.
Unsurprisingly, this increased level of sophistication also brings with it many new challenges.
- How can marketers use these platforms to scale reliably?
- How can brands react fast to user feedback?
- How do marketers provide real, useful value to their local markets?
Find out – Register for free today.
Christopher Marsh, Head of Technical Architecture at AKQA is helping some of the world’s leading global brands deal with these challenges. During this exclusive Marketing Week webinar, Christopher will share the knowledge he has gained from these challenges and provide real-life examples of how marketers can benefit from digital marketing platforms.
Together you will explore:
- How to re-evaluate digital platform architecture
- How to select the right tools for a brand
- How to treat digital marketing platforms as products rather than projects to drive value across the business
If you are a senior marketer, digital marketing specialist or just want to gain insight on building and managing effective global digital marketing platforms, register for free today.
