The digital world is entering a new era of personalisation. The proliferation of data, endless content, multiple platforms and touch points means the opportunities for a fully personalised experience are now very real. How brands and advertisers leverage these opportunities is the next frontier.
Content, advertisements, websites, apps and consumer experiences all have the potential to be tailored to the specific preferences of a consumer and with new technology, endless data and the desire from brands and businesses, personalisation is set to revolutionise the digital industry.
The use of data and real-time onsite behaviour
· Using data from CRM systems or data warehouses
· Barriers to using data from CRM systems or data warehouses
· Use of real-time onsite behaviour
· Barriers to using real-time onsite behaviour
The dangers of “boxing” your customers
Ensuring personalisation without alienating customers
Mapping Content to the Purchase Journey
· Determining tangible business metrics and ROI
· Identifying and recording real-time or long-term shifts in customer behaviour
· How to develop teams capable of monitoring results and responding to emerging information or customer insights
How is personalisation used and what are the drivers and barriers?
Measurement and segment discovery
· Quantifying improvement in conversion rates
· Use of automated segment discovery
· Number of segments used to target personalised experiences
Channels, targets and data
· Channels used to deliver personalised experiences
· Primary targets – existing customers or new visitors?
· Data used to personalise the online customer experience
· Types of personalisation
Tactics and testing strategies
· Personalisation tactics currently used
· Website locations used to create personalised experiences
· Use of A/B and multivariate testing
· Use of defined customer segments
Ownership of personalisation and budgets
· Personalisation and optimisation budgets
· Organisational ownership
· Leveraging social media for personalisation
· Link sharing utilisation
· Identifying the conversion point
· Overcoming the “Big Brother” challenge
· Using Big Data
Event Details
Date: 19th September, 2013
Venue: KPMG Auditorium
Address: 10 Shelley Street, Sydney NSW 2000
Time Format
9:30am Registration & Networking
10:00am Event Start
11:00am Q & A Panel Discussion
12:00pm Event End
Prices
AIMIA Members $110.00 (inc.GST)
Non-Members $190.00 (inc.GST)
MFA Members $145.00 (inc. GST)
– See more at: http://www.aimia.com.au/home/events/aimia-events/next-gen-personalisation#sthash.7gJLIEHC.dpuf
http://www.aimia.com.au/home/events/aimia-events/next-gen-personalisation
