MAD Week 2014 officially launched – and it’s all about the customer
| MAD Week is back in 2014 and it’s been revamped to be bigger and better than ever! This year it’s all about the customer, with each event tailored to address and explore how you can best understand, engage and communicate with the changing customer in a digital world. |
| Featuring campaign insights, practical case studies and strategies to reach, engage and track your customers from a line-up of great international and local speakers, MAD Week 2014 is a must-attend event. |
Featured speakers:
- Stephanie Tully, Chief Marketing Officer, Qantas Loyalty
- Nick Adams, Director CRM, Loyalty & Digital Marketing, Telstra
- Elaine Herlihy, Head of Marketing & Brand, Westpac
- Nicole Bardsley, Director of Brand & Communications, Virgin Mobile
- Cath Stone, Head of Customer Strategy, JetStar
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| Monday 28th July 2014
Join the heavy-weight representatives from some of Australia’s biggest brands at The Debate to discuss what the customer of the future wants and how to best meet their expectations. |
| Thursday 31st July 2014
The Customer Conference is for people who want to keep their customers and get more and features a collection of practical case study presentations on how to best reach, engage and track customers. |
| Friday 1st of August 2014
Omni-Channel Retailing will provide case study presentations exploring how to utilise a variety of channels, including coordinating your message across multiple channels. |
Don’t miss the opportunity to:
- Learn from some of Australia’s biggest and most successful brands
- Network with peers and marketing leaders
- Go back to the office full of innovative ideas to access your customers
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| We’re also bringing back some MAD Week favourites including:
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| Join some of the biggest names and future leaders of the industry at Sydney’s most exciting and diverse media event. |
http://madweek.com.au/
