As a Social Media Manager and long-time Facebook fan, I’d say the word ‘obsession’ may be a little too strong. Perhaps “heathy interest in worthwhile social tool” would be more apt? No doubt millions would disagree, but the stats are really quite startling.

Most of us know there are half a billion Facebook users on earth, but did you know that equates to one in 13 earthlings? And that one in 26 checks into Facebook on a daily basis?

Or that just under half of 18-34 year olds check their Facebook profile as soon as they wake up in the morning, and over a quarter of this age group check it on their smartphones before they even get out of bed?

via Mashable