The landscape of viral video is constantly changing. If you don’t like the current most-popular video that everyone’s talking about… just wait a few minutes… something else entirely different will come along. Anyone has a shot at success, from the brands to the little guys. Videos can go viral the day they’re launched, or two years later. “Viral video” is a living, breathing entity that is unpredictable and always on the move. That’s why I love it.
