The Week’s Best Viral Videos and Viral Video Marketing Lessons
“The week after the Super Bowl, you might expect this column to be filled with some of the best commercials from the big game. But you would be wrong. I wrote about the ads themselves on Monday, and most of us have already watched and re-watched our favorites, so I figured we’d set them aside. As usual, we have an impressive number of great viral success stories this week anyway, so let’s get to it:
Exceptional Talent
“Sometimes I think YouTube is like the world’s largest perpetual talent show. Sure, there are ads, comedy videos, dramatic videos–clips of all kinds. But week after week, there are viral smash hits of groups and individuals showcasing exceptional talent.
“Take football, for example. There are an awful lot of people in the world who have enough talent to play quarterback. Not all of them can hit moving targets while blindfolded. But Johnny McEntee can. The QB from UConn can make a lot of impressive throws:”
