Google has just announced a new version of Google Analytics, introducing a completely new user experience.
Google has just announced a new version of Google Analytics, introducing a completely new user experience. The product got a significant face lift and it now looks more enterprise-like.
The last time Google Analytics released such a major version was 1.5 years ago; we covered the release in-depth on this post, but basically the release included the intelligence engine, custom variables, expanded goals, expanded mobile reporting and others.
Below, I share a few screenshots of the new face of Google Analytics (still in closed beta) and explain how they will change product usage. The new version of Google Analytics will gradually rollout to users in phases according to Google.
Main Navigation
It is interesting to see that Google Analytics has adopted the look and feel of the new Google navigation bar released back in February. As we can see below, the new navigation bar prioritizes the following:
- Account Home: page where we can find all the accounts to which we have access to.
- Dashboards: page where we can find all dashboards from a specific account.
- My Site: the place where all reports live, which is now divided between reports and intelligence.
- Custom Reports: page where we can manage and create custom reports.
- Account Manager: links to all accounts we have access to.
Settings: page with all the accounts in which we can change the settings (i.e., those we are granted with administrator access)
