Dell are set to launch two new social media campaigns:

1.       “Trade your dinosaur for a Dell”
People post pictures of themselves with their old laptop and post a story. People then vote on the best story, with the winner receiving a new Dell laptop.

2.       Swarm
Allows 15 or more people to “swarm” together to buy laptops at a discounted price. The more people you recruit to the swarm over 72 hours, the bigger the discount.

They will also be running Facebook media to drive traffic to the offers.

What do you think, could you think of a better social media idea for a laptop manufacturer?

Read the full article: http://www.adnews.com.au/news/dell-eyes-anz-with-social-media-push