If you’re like me, you’re probably sick of hearing about how “gamification” is the next big thing. But if we think about it, the core concept is quite interesting: What if the reward of a check-in was not a “mayor” badge from the local coffee shop, but rather months or years added to your life?
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Do you remember where you spent most of your time when you last visited a theme park? Chances are you spent more time waiting in line than actually enjoying the entertainment on offer, and this is costing businesses big money.
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Blackberry just appointed Alicia Keys as their brand ambassador – but did they pass up a “Golden” opportunity to snag the biggest Blackberry touting pop culture icon?
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With rumours swirling around the possible launch of a plastic-encased budget iPhone to be announced this year, it begs the question: why would Apple’s marketing team perform such a drastic about-face?
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As 2012 winds down and we all move into holiday mode, think about this: would you rather return to the office next year to a job or a game? Get ready, it’s time to play.
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