iPhone Lite Market Segment Strategy

With rumours swirling around the possible launch of a plastic-encased budget iPhone to be announced this year, it begs the question: why would Apple’s marketing team perform such a drastic about-face? Sure, a brand’s market strategy should evolve over time, but this approach seems to contradict the single-minded focus that has made the iPhone a world leader to date. Fighting over raw market share can’t take priority over profitability and long-term sustainability, or can it?

Assuming the rumours are true, this infographic is my attempt to make sense of how the iPhone’s market segment strategy has changed over the years.

One Comment

Leave a Comment