In this article, I’d like to present some of the interesting topics which have surfaced at Deepend, while implementing a drive to foster a culture of innovation in our organisation.
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Not all brand develop from a product. Some of them start with a feeling, an emotion that they want their customers to feel.
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Married to your ambition of becoming a strategist one day? So am I. So here I am, humbly taking you on my journey of my learnings and mistakes showing you what works well and what doens’t. First stop: branding.
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If you are interested in strategy, have a read and learn what to and what not to do.
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With rumours swirling around the possible launch of a plastic-encased budget iPhone to be announced this year, it begs the question: why would Apple’s marketing team perform such a drastic about-face?
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