Launched in April, Gatorade Mission Control is credited with engaging consumers and informing the brand’s strategy. The team has had more than 2,000 one-on-one conversations with consumers, while the brand’s likes on Facebook have skyrocketed to 1.2 million, reaching the 1 million milestone a full five months ahead of schedule. Mission Control is credited with increasing mentions of G Series Pro, a subset of the G Series, by 9% on Facebook and Twitter.

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