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Why are people treating social media platforms like a Message not a Medium?

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It seems like an odd questions to ask, primarily because the answer seems obvious. “I don’t know why”.

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A US Study had been able to detect previously unknown side effects to prescription drugs via patient’s internet searches. Pretty Incredible!

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A recent study has found that we are one and a half times more likely to remember Facebook status updates than any other form of written language.

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It’s quite common to hear about a business idea or product without a brand. But what about a brand without a product?

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