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Social Media Demystified: McKinsey Style

By Emily Frances Knox on May 1, 2012 in Business Services, Social Media, Trends with No Comments

McKinsey’s no-nonsense approach to social media marketing. Definitely a helpful way to look at the value of social […]

By Emily Frances Knox on April 27, 2012 in Latest Posts, Secondary blog posts, Trends with No Comments

DO NOT WANT! (Although for those occasions when I fill out my workflow on Monday morning, perhaps it […]

By Emily Frances Knox on April 26, 2012 in Latest Posts, Secondary blog posts, Social Media, Trends with No Comments

Focussing Facebook Ad spend and acquiring Fans earlier in the year, and then re-targeting them in the more […]

By Emily Frances Knox on April 20, 2012 in Opinion, Social Media, Trends, Trends and Insights with No Comments

If articles in digital marketing publications are anything to go by, 2011 was The Year of Data-Driven-Everything and, […]