Highly recommend this article on the recent ‘Plummeting Facebook Reach’ debacle by Dalton Caldwell. His take is extremely interesting – not just that this is simply another phase in a process which Facebook has been developing for years (which has been my take), but that this is a step down the path to Facebook Ads becoming a viable rival to Google AdWords.He says to expect lowered effectiveness of Marketplace Like units as Facebook push their social Sponsored Posts/Stories units (already happening in my opinion, both in terms of my own campaign results and Facebook’s own marketing messages). And he sees the Open Graph as playing a huge role in this (as in the ability to create custom actions within Facebook beyond ‘Like’… especially ‘Buy,’ ‘Want’ etc) as a driver of customisable ecommerce ‘Stories’ (which really just means traditional word of mouth or peer recommendation) which can be Sponsored in News Feeds.(Further reading: See these two recent developments in Facebook’s approach to ecommerce http://www.forbes.com/sites/greatspeculations/2012/10/10/facebooks-gifts-and-collections-could-spur-e-commerce-growth/) Food for thought!
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Mellow Mushroom pizza follows its fans back on Twitter. And then it follows them around in real life.
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By now, most brands have figured out that the best way to get engagement in this Pinterest-saturated age is by posting photos. Now, Facebook is catering to this trend by offering some brands the option to post those photos with actions including “want,” “collect” and, of course, “Like.” Products within a collection will also have a Buy link, sending people offsite to purchase a product
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The Consumer Barometer is an interactive tool that helps you quantify the role of online in the consumer […]
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