The peak body representing some of the country’s biggest advertisers has launched a stinging attack on and called for the disbandment of the Alcohol Advertising Review Board which is claimed “continues to mislead the public”.
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British fashion group Burberry is bolstering its mobile marketing through a banner ad in the TV Guide application that links to its mobile commerce site.
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Uniqlo has turned to mobile advertising to increase awareness for its new incentivised promotion that rewards consumers with prizes, including a $5,000 shopping spree.
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Pickie aims to provide users with a catalogue of goods based on the items being discussed by their contacts on social media sites.
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