Volkswagen are launching amazing interactive banners where players can win a GTI by catching the car with the click of a mouse.
“The 4 most popular Dutch websites were painted on the runway of an airport, each 20 metres wide and 25 metres long. On race day, participants will be chasing the GTI as it speeds through the banner spaces of each site. The person who’s the fastest to catch the new GTI wins the car in real life. Yes. This is how banners should be done!”