Nissan Australia continually optimises the Nissan.com.au web and mobile sites and online marketing campaigns to help improve the customer experience, drive leads and assist with sales.
In partnership with digital agency Reactive, Nissan Australia developed a personalisation strategy that enhances the ability for Nissan to be nimble with product information and marketing communication, while optimising the journey for the user through to a key online lead.
Nissan Australia is taking a data-driven approach using Sitecore’s DMS personalisation and optimisation features to achieve the website objectives. The result is a seamless customer experience that makes finding, choosing and buying the right vehicle easier.
This live webinar with Heath Walker, Digital Marketing Manager – Nissan Australia, and Stephen Foxworthy, Strategy Director at Reactive will provide insights into how to implement a personalisation strategy that will provide measurable outcomes, allowing online marketers to measure, test and optimise campaigns and user journeys on high profile websites to achieve real business value.
DATE:
Tuesday 23 July 2013
TIME:
11am-12pm AEST
OTHER TIMEZONES:
WA: 9am-10am
NT: 10:30am-11:30am
SA: 10:30am-11:30am
NZ: 1pm-2pm
QUESTIONS?
Contact Nicole Stirling, Marketing Director, Sitecore on mobile
+61 408 862 525 or email
nis@sitecore.net
This webinar is held in conjunction with:
