It was always inevitable, now it’s official.
Read MoreAll posts in Social Media
Facebook new app shares the most popular trends of 2012…and yep, One Direction is involved.
Read MoreGamified science – help map the brain
The brain is fascinating, and this citizen science project is aiming to create an actual physical map of the cells within it. No shit. How full on is that!
Read MoreDumb Ways To Die
Metro Trains’ ‘Dumb ways to die’ cartoon is the fastest spreading Australian viral brand hit of all time, YouTube has confirmed.
Read MoreHighly recommend this article on the recent ‘Plummeting Facebook Reach’ debacle by Dalton Caldwell. His take is extremely interesting – not just that this is simply another phase in a process which Facebook has been developing for years (which has been my take), but that this is a step down the path to Facebook Ads becoming a viable rival to Google AdWords.He says to expect lowered effectiveness of Marketplace Like units as Facebook push their social Sponsored Posts/Stories units (already happening in my opinion, both in terms of my own campaign results and Facebook’s own marketing messages). And he sees the Open Graph as playing a huge role in this (as in the ability to create custom actions within Facebook beyond ‘Like’… especially ‘Buy,’ ‘Want’ etc) as a driver of customisable ecommerce ‘Stories’ (which really just means traditional word of mouth or peer recommendation) which can be Sponsored in News Feeds.(Further reading: See these two recent developments in Facebook’s approach to ecommerce http://www.forbes.com/sites/greatspeculations/2012/10/10/facebooks-gifts-and-collections-could-spur-e-commerce-growth/) Food for thought!
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