All posts in Deepartments

Gamified science – help map the brain

By Matthew Russell on December 11, 2012 in Innovation, Opinion, Social Media, Technology with No Comments

The brain is fascinating, and this citizen science project is aiming to create an actual physical map of the cells within it. No shit. How full on is that!

Be the thought leader if you can’t be the market leader

By Kim Verbrugghe on December 10, 2012 in Innovation, Trends with 2 Comments

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, by Adam Morgan, talks exactly about this. Adam has done a great job at defining 8 straightforward Credos as to where to start conquering more stake in the market place. Below is a summary of these 8 pieces of marketing gold.