British fashion group Burberry is bolstering its mobile marketing through a banner ad in the TV Guide application that links to its mobile commerce site.
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Incubators are often seen as the catalyst to a start-ups success, however sometimes they can have a detrimental effect on the growth of a start-up.
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Nearly 90% of consumers around the world are satisfied with their bank, but brand owners must tackle declining trust, decreasing loyalty and the rise of social media, Ernst & Young has argued.
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Social coupons are a customer acquisition strategy that ties coupons to referrals from existing customers. How do social coupons work and why do different brands see them differently?
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‘Wallaby’ connects all your various cards in one and selects the one that will give you the most rewards for each purchase based on your preferences.
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