With retailers playing catch up with online, in store innovation is a must for suppliers. Swisse is on the front foot with the rollout of a national point of sale project that includes the installation of stylish shelf space complete with a customer facing iPad.
While brands spend countless hours and dollars to bring their product offering to life online, there’s a huge disconnect between their website and real world retail space. With purchasing decisions being made on the retail floor, Swisse has brought their digital content to life for the consumer to interact with in the form of an iPad solution built into the shelf display. It’s a powerful extension of their digital content to help consumers with product recommendations and purchasing decisions.
Swisse is able to update the product information remotely and measure analytics of in store interactions to help optimize the solution ongoing.
Check out the case study here; http://www.nomadagency.com.au/#6763