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Social media, mobile & online marketing courses

By on February 13, 2013 in Mobile, Social Media tagged with with No Comments
Creating a Consumer Social Media Strategy & Online Crisis Management
DAY 1: DEVELOPING A HIGHLY EFFECTIVE CONSUMER SOCIAL MEDIA STRATEGY DAY 2: CRISIS MANAGEMENT IN SOCIAL MEDIA, PROTECTING BRAND EQUITY
• Having a purpose rather than just ‘doing’ social media
• Time saving tools and techniques to help small teams produce killer content daily
• Developing a multi-level strategy to maximise online buzz and chatter
• What are the most realistic social media threats to a business?
• Best practice guidelines on responding to crisis situations
• Developing company-wide social media guidelines
MELBOURNE, 14-15 MARCH SYDNEY, 21-22 MARCH
BRISBANE, 25-26 MARCH PERTH, 18-19 APRIL
CANBERRA, 8-9 APRIL
How to Develop an Integrated Online and Mobile Marketing Strategy
DAY 1: CREATING AN INTEGRATED ONLINE MARKETING STRATEGY DAY 2: MOBILE MARKETING MASTERCLASS
• Aligning digital marketing plans with business goals and objectives
• Resourcing and budgeting digital and mobile activity
• Ensuring integration across online and offline marketing
• Cost effective tools and techniques for developing mobile apps/websites
• Ensuring your social media and mobile activity work together in harmony
• Mobile commerce, QR Codes and NFC; the future of online payments
MELBOURNE, 12-13 MARCH SYDNEY, 18-19 MARCH
BRISBANE, 27-28 MARCH PERTH, 15-16 APRIL
B2B Social Media Masterclass &
Online Crisis Management
DAY 1: CREATING A WINNING B2B SOCIAL MEDIA STRATEGY DAY 2: CRISIS MANAGEMENT IN SOCIAL MEDIA, PROTECTING BRAND EQUITY
• Integrating social media into a broader B2B marketing strategy
• Utilising social media to become a trusted business thought leader
• B2B lead generation using social media
• What are the most realistic social media threats to a business?
• Best practice guidelines on responding to crisis situations
• Developing company-wide social media guidelines
MELBOURNE, 14-15 MARCH SYDNEY, 20 & 22 MARCH
BRISBANE, 25-26 MARCH PERTH, 18-19 APRIL
CANBERRA, 8-9 APRIL
ABOUT THE TRAINER
James Fitzgerald is Executive Director of Programming at Social Media Knowledge (SMK). Between his work in Australia and in the UK James has trained over 3,000 senior marketing professionals and business decision makers on how to use social media more effectively.
PAST ATTENDEES:
Fairfax, Deloitte, Jetstar, McDonald’s, Pfizer, NAB,ABC, Subaru, Panasonic, Transurban, Medibank,Betfair, Disney, Tourism Australia, News Magazines, Johnson & Johnson, Foxtel, Jurlique, Commonwealth Bank & more.
James, our presenter, was knowledgeable and engaging. The real life examples of how social media can impact and enhance your brand were great.
Subaru, Marketing
MORE TESTIMONIALS >

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