Gourmet burger outlet Grill’d has created Australia’s first temperature controlled promotion that will see freebies offered to hungry fans, but only once the temperature hits a certain level.
Check out all the press coverage the campaign is getting here:
AdNews: http://www.adnews.com.au/campaign/meatwave
The Drum: http://www.thedrum.com/news/2014/01/14/deep-end-and-vice-unveil-meatwave-summer-creative