The Old Spice Team at Weiden + Kennedy is on the hunt for a new strategist, but rather than requesting CV’s and Cover letters, they have asked for something a little different.
The advertisement lists some 10 wacky social challenges, of which the next strategist will need to conquer “one or more”.
I think this is brilliant, especially in an industry where you really need to set yourself apart from the rest, although pretty daunting. They all have the potential (if successful) to go viral and create great PR for the agency.
Check out the 10 challenges below. My personally favourite is number 5.
The Challenges
· Challenge 1 – Create the best original Pinterest board dedicated to the sport of inline speed skating (NOT roller-hockey).
· Challenge 2 – Create and post an original piece of content to Reddit that then receives the most upvotes in a single week.
· Challenge 3 – Create and upload to SlideShare an original, in-depth competitive analysis of the Ed Hardy social media ecosystem.
· Challenge 4 – Get the most people to friend your mother or your father (or a parent-like figure in your life) on Facebook in a single week.
· Challenge 5 – Create an original (new) Twitter account and then use it to get the most followers in a week using any verbs you like, but only the following nouns: “BLUEFUDGE,” “HAMMERPANTS” and “GREEK YOGURT.”
· Challenge 6 – Create an original YouTube video that then receives the most plays in a single week using this script verbatim:
o #1: “Wait. What are you doing?”
o #2: “Trust me. This will be fine.”
o #1: “Ok. Go ahead.”
· Challenge 7 – Get recommendations on LinkedIn from at least three other people trying to get this job.
· Challenge 8 – Create the most reviewed recipe on allrecipes.com in a single week using cottage cheese as an ingredient. The reviews don’t have to be good.
· Challenge 9 – Upload the most pictures of your armpit(s) to Instagram during the course of this challenge. The pictures must have your face in them to verify your identity and include the hashtag #mypits.
· Challenge 10 – Using Quora, give thought-out, meaningful answers to as many dream catcher-related questions as possible in a single week.
sourced from: http://www.adweek.com/adfreak/wieden-kennedy-seeks-help-old-spice-crazy-epic-job-listing-144871
Hah great post. Bit creepy if your future boss is closely verifying your armpits though. Where do you go from there..
Amazing how one can be measured in a job application these days. Forget degrees and diplomas – how many likes, views and followers do you have!?
HAHAHAHA! That’s awse, Dani – thanks for posting.
Good luck with this one, though: “Create and post an original piece of content to Reddit that then receives the most upvotes in a single week.”
Tough brief! Only just short of asking “make a viral video…” ;P