I’ll be there if anyone else is keen –
Blogging for cash: The New Age of Blog Monetisation
Monday, 8 October 2012 from 6:15 PM to 8:30 PM (EST) [Doors open at 6.15 pm and the event starts at 7pm]
Shelbourne Hotel on Sussex st in the CBD
http://smcsyd19-estw.eventbrite.com/
Social Media Club Sydney and Rocketman Media present:
Blogging for cash: The New Age of Blog Monetisation
A discussion around bloggers as publishers and the changes in the Australian blogosphere
The industry has seen some changes in how brands and agencies are engaging bloggers. This niche form of social media marketing is starting to catch and follow trends we’ve seen happen in overseas market. Advertisers are keen to understand how they can partner with these influential communities. Bloggers and online influencers are becoming authoritative news sources and publishers in their own right. As the market matures, will the policies and rules around working with bloggers also shift?
This event will look at the new ways that blogs are able to monetise past traditional advertising. We will also discuss the ethical concerns around disclosure law in Australia and where we are going next.
Our panel members are:
Daniel Kjellsson, FELLT.com
Daniel Kjellsson, is a cofounder of digital publisher Sydney Stockholm with the aim or reinventing traditional publishing. Their project, FELLT.com launched earlier this year with 8 popular Australian fashion bloggers. They redirected their individual blogs to become part of one destination – the website receives and average of 313,000 unique visitors and 2.2 million page views every month. Daniel has been working with digital media, commercial journalism and professional blogs for almost ten years. Prior to relocating to Australia, he worked as a business development editor in Sweden, responsible for bringing titles such as ELLE, ELLE Decoration as well as Scandinavian version of GQ and Grazia online.
Patty Huntington, frockwriter
Patty Huntington is a Sydney-based, fashion-specialist journalist with over 20 years experience in radio, television, print and new media. In July 2008 she launched her own blog, frockwriter, whose stories are regularly picked up by Australian and international media outlets, attracting over 50,000 unique visitors and 100,000 page visits per month. Dubbed “the ultimate go-to for model-twitchers” by Australia’s largest youth and entertainment site, Fairfax’s thevine.com.au, and “the scandal sheet for fashion’s stitch-and-bitch crowd” by The Australian, Huntington became the first blogger to join the media network of US-based digital media e-commerce specialist Journalism Online, installing their Press+ metered paywall service that is used by international outlets such as The Independent and The Onion.
Karla Courtney, The {Tiny} Times
Karla Courtney is an experienced editor and digital content strategist and is an internationally acclaimed blogger. She joined ACP Magazines five years ago as the launch editor for Qantas Travel Insider and has helped develop digital content solutions for many other brands, including: Tesltra, Coles, Westfield and P&O Cruises. She also helps develop mobile content strategies for ACP Magazines’ consumer titles using the viewa augmented reality app. Her personal blog, The {Tiny} Times, has been featured in major publications around the world, including: The Huffington Post, The Times London, Buzz Feed, Refinery29, The Daily Mail, Vanity Fair Italy and Grazia.
Matthew Gain, Director Brand and Digital Marketing, Edelman, MatthewGain.com
Matthew is an Australian based, digital PR practitioner, with experience developing and directing programs for major brands both locally and internationally. Matthew leads Edelman Australia’s consumer and digital practices. Matthew has developed blogger engegament programs for brands such as News Limited, Samsung, Microsoft, Vodafone, Xbox, Sanofi Aventis, eBay, Nort Secturity and many others. He is a passionate believer in the power of new media influencers and passionate supporter of transparency in brand interaction with bloggers.
Join our expert panel of as they discuss key industry questions including:
· What are the new ways bloggers are monetising their blogs? What new opportunities can come from blogging?
· Can bloggers in Australia make a living from blogging? Is this a full time job?
· What is the future of new publishing platforms such as FELLT in Australia?
· What are the ethical concerns around sponsored content and monetising blogs? Should bloggers be getting paid?
· Does sponsored content and advertising ruin the bloggers’ long term credibility and readership in the long-term (either disclosed or non-disclosed)?
· What do marketers and advertisers need to be aware of in terms of disclosure when working with bloggers?
· Should there the Australian government require bloggers to disclosure payment? (similar to the US laws from the FTC)
· Should blogs over a certain traffic number be treated as publishers?
· How do we define a blog?
· Are bloggers responsible for what they write? What is coming next in this industry in terms of responsibility for bloggers?
We will be at our new venue, the Shelbourne Hotel on Sussex st in the CBD. Doors open at 6.15 pm and the event starts at 7pm, so come and have a drink and network with us before the start.
