The One Stop Social Shop
Social. Or How people waste their time in the 21st century.
I’d like to store my social wastage in 1 spot. Now, there are too many to name. Facebook, Twitter, Pinterest, Tumblr, Instagram, Linkedin, Myspace, Spotify, Flickr, SlideShare, Trip Advisor, ∞
I get it: you’d like us to share stuff. You’d like us to connect. Engage and forever stay connected.
But my social user behaviour has completely shifted. Instead of ‘Wasting my time’ on social media – stalking my boyfriend’s ex-girlfriend’s profile (I would never!), scrolling through pages of useless news feeds and ‘Liking’ a random’s brainfarts, I have started using social media differently. I made it a tool to make my life easier. Do the things I would have done in the pre-digital world – but more efficiently.
FACEBOOK – banter
TWITTER – reading paper headlines.
PINTEREST – scrapbooking.
MYSPACE – radio.
INSTAGRAM – storing photos
LINKEDIN – networking
Admittedly, social is fun. But here is a question. Why is not one provider giving me all of these services – and more? Where is my One Stop Social Shop? Why is no-one doing it?
I am sick of setting up new accounts, making up new passwords. And I am sure I’m not the only one. I have a slight form of FOMO, so I will continue to sign up to interesting new services, it’s just a bit of a pain. And it’s not just social media, it’s online shopping too. I want the whole package in one. Charles the Great wasn’t great because he thought France would be enough. And you, social media service, should strive to be great.
So here the plan. You give me a turnkey solution. ‘A’, as in; 1, not 20 different platforms.
SOCIAL – share with friends
Profile/ Blog/ Wall/ Friends/ Friends News Feed/ Life Chat/ Food/ Travel advisor/ Birthday calendar/ Social gaming/ events
PERSONAL – keep track of your interests
Notes/ Document storage/ Vault/ Library (RSS reader & Books)/ Search/ Video/ Music/ Calendar/ Job listing/ email/ Gaming/ Professional networking/ Likes
A lot of these services are provided by Google (YouTube, Gmail, Reader, Google+, Search, News, Drive), I only wish it was more integrated.
COMMERCE – stay in touch with your favourite brands
Brand pages/ One ecommerce site or apps/ Product reviews/ NFC or check-ins/ Forums/ Brand news feeds
I feel Facebook should keep the brand and friend feed separate. It would feel so much less spammy if I voluntarily enter my Facebook Commerce page and interact with brands when I feel like it. At the moment it’s all a bit messy and I am constantly inclined to hide brand posts. And I still prefer a website over a Facebook page for purchasing purposes. But that could change.
F-commerce is slowly being accepted in people’s minds, but now also Twitter-integrated payment systems to buy and sell via a simple Tweet reply are emerging. A couple of the T-commerce providers are: Chirpify, Plu$tter and BuyReply.
To see the Tweet-a-Beer app at SXSW, click here
The online world has become highly intrusive and can easily overcomplicate our daily lives. We benefit and suffer from it. There is no escaping, no standing still. We’re Always On (AO).
I would just like to recycle my social waste, that’s all I ask for.