I’m still not convinced QR codes are producing the level of engagement brands are expecting. We’re seeing more and more uses in printed media, but in a very pedestrian way.

I was completely bored of QR codes until I saw this. Undoubtedly the most interesting and engaging use I’ve come across. Even though there may be a cheeky hint of Stefan Sagmeister in there… But who cares, it’s cool and it won a Gold Lion at Cannes for Direct.