Innovid iRolls add post-production interactive objects to pre-roll video ads, providing rollover functionality for special offers and sales info.
iRoll® – The Interactive Pre-roll
Pre-roll video ads are simple, standard and proven. But without Innovid, they miss out on the limitless interaction opportunities offered by the Internet.
Innovid`s iRoll®, the interactive pre-roll, has better engagement rates, pushes more relevant and up-to-date content to the viewer and does it all inside the video player. The result? Higher rates of brand awareness and favorability.
Innovid`s iRoll®, created with Innovid Studio, combines your existing pre-roll video with synchronized rich media that engages viewers. All creative elements can be dynamically changed by Innovid`s servers.
When viewing an iRoll®, viewers see geographically, behaviorally and up-to-date targeted information. Innovid`s iRoll® invites user interaction with a variety of elements that most interest audiences. They get the information they want inside the video player without having to leave the page or site.
Going Beyond the Pre-roll
Without leaving the iRoll® ad, viewers can choose to get more information, buy tickets, order products, locate a store, check out recipes or any other call to action we design. Coupling content with compelling information and offers creates measurable success. We`ve seen engagement rates that were 10 times higher than for the same ordinary pre-roll.
