It's a shame that a lot of the best Facebook campaigns explicitly break Facey's strict Promo Guidelines… I wonder if this one will generate enough PR before it is pulled down to be worthwhile?

via Mashable:

An advertising campaign from Olla Condoms, which sends Facebook users unsolicited friend requests from their yet-to-be-born sons, has attracted plenty of attention — but is also a violation of Facebook policy.

The promo video (see below) for the “Unexpected Babies” campaign from Brazilian agency Age Isobar details the ad’s concept: Take a male user’s name, create a new profile using that name with “Jr.” tacked on the end, and send a friend request to the unsuspecting user. When he visits his virtual son’s profile, he sees a condom ad from Brazil-based Olla.

Facebook, however, expressly forbids fake profiles. The condom ad campaign appears to violate several policies found under “Registration and Account Security” in Facebook’s Terms. And Facebook’s Help Center even has a section to report fake accounts that “list a fake name” or “don’t represent a real person.”

While fake profiles can sometimes entertain, they more often than not lead to unwanted consequences. For example, earlier this year, one woman unsuccessfully used a fake profile to dig up dirt on her husband — and instead found herself in a fake-murder plot.

What do you think of Olla Condom’s ad campaign? Watch the video below and sound off in our poll.