Facebook’s head of mobile business, Henri Moissinac, gave some tantalising insights into the firm’s mobile aspirations when I interviewed him at the Planet of the Apps conference in London yesterday.
At one point he described Facebook’s very telling vision of the direction of consumer web behaviour, saying that “people used to search the web but now browse the graph” – the Facebook social graph. That’s not to overlook the power of search, but indicates how aggressively Facebook is positioning itself at the heart of the internet, as the starting point for the consumer online experience.
Some interesting stats from Moissinac:
- Facebook ad revenue for 2010 is projected at $1.28 billion, up from $665 million last year
- 50% of Facebook users come back every day, meaning there are 250 million active users on the site each day
- Interestingly for mobile marketing, 60 per cent of mobile users access Facebook through a browser rather than an app, and 15 per cent through SMS
- Good news for app developers – Facebook is working to improve the profitability for Facebook applications
- Facebook is still a relatively small company, employing roughly 2,000-3,000 staff
