Google Analytics has today launched 2 new features;
- Real-time analytics
- Google Analytics Premium
The real-time offering is available in the new Google Analytics interface, and seen as a response to the success of ‘add-on’ analytics tools such as Chartbeat
Most interesting is the launch of Google Analytics Premium. For $150k (US), they plan to offer;
- No restrictions or sampling of data (the current free model samples data for queries dealing with over 10million calls)
- Support and an SLA with authorised Google Analytics professionals
- Attribution modelling (i.e. more than the ‘last click wins’ default)
It could be Google’s first step to competing with Omniture, Unica & Coremetrics, and interesting to see if it means they will focus less on the free version of Google Analytics.
Techcruch article and video http://techcrunch.com/2011/09/29/google-analytics-catches-up-with-real-time-launches-enterprise-tier/
