84% of moms with young children say they use Facebook, and 44% say they’ve viewed direct marketing offers, such as a discount offer appearing in their Facebook newsfeed from a brand they’ve Likedduring the preceding seven days, according to a report from the Direct Marketing Association and Mom365, a social-sharing site for mothers.

Such offers and product recommendations have prompted 40% of Facebook-using moms to make a purchase. The findings are based on responses to an online survey conducted in August of more than 1,700 moms with young children at home.

The report, “Direct Marketing to Moms,” also found, however, that moms have limited tolerance forFacebook marketing. 42% say they receive too many repeated offers, and 26% complain that some marketers contact them too much. Some respondents say they are reluctant to Like a company because it means sharing data with them, although 72% of moms on Facebook say they’ve Liked a brand or product on the social network.

84% of moms with young children say they use Facebook, and 44% say they’ve viewed direct marketing offers, such as a discount offer appearing in their Facebook newsfeed from a brand they’ve Likedduring the preceding seven days, according to a report from the Direct Marketing Association and Mom365, a social-sharing site for mothers.

Such offers and product recommendations have prompted 40% of Facebook-using moms to make a purchase. The findings are based on responses to an online survey conducted in August of more than 1,700 moms with young children at home.

The report, “Direct Marketing to Moms,” also found, however, that moms have limited tolerance forFacebook marketing. 42% say they receive too many repeated offers, and 26% complain that some marketers contact them too much. Some respondents say they are reluctant to Like a company because it means sharing data with them, although 72% of moms on Facebook say they’ve Liked a brand or product on the social network.