The new FOX8 site is live!:  www.fox8.tv

Explore it for yourself -it’s the realisation of a great partnership between FOX8 & Deepend and represents the channel’s on-air and online re-branding to a cleaner, more confident & cheekier brand image. 2011 is a big year for FOX8 who have made significant investments in original, local content including Australia’s Next Top Model, Project Runway Australia, Football Superstar & Cricket Superstar & Deepend are very honoured to be a part of it.

It features a Deepend-designed video player with Facebook Connect integration to enable liking and commenting. (In fact, the whole site is integrated with Facebook, doing away with the requirement for a separate login & improving user experience.)

The site is built in HTML5 with the exception of the Flash video player which detects devices running on iOS & serves them an Apple-friendly video experience.

Thank you to…

Tash – for producing the hell out of it!

Rusty, for ongoing account management support, encouragement and mentoring.

Kate, for stepping into a complicated project to help manage a seamless go-live.

Pip, for making a whole lot of impressive CMS upgrades.

And most of all, a MASSIVE thanks and congrats to…

Noël, who produced fantastic designs.

Ben W, who pushed for using future-proof HTML5 on the site, and who ensured the frontend code was completely optimised and of the best quality possible.

Ben B, who never fails to deliver complicated pieces of work that perform beautifully, and who always goes above and beyond what is expected.