Google appears to be the preferred sign-in option for sites that allow third-party log-ins, accounting for just over 1/3 of all sign-ins, followed by Facebook on 24 per cent, Yahoo with 14 per cent and Twitter with five per cent. Results across website type vary however, with Yahoo accounting for over 1/3 of all news log-ins and Facebook for magazines and music sites at 57 and 55 per cent respectively (from an analysis of American data).
Integrated sharing options such as Facebook Like and new Twitter Tweet buttons are becoming increasingly popular and many publishers are reporting increases in traffic thanks to these social tools. The take away is that Google represents the favoured sign-in option, possibly due to its ties with many users’ email accounts but unsurprisingly, Facebook and Twitter are preferred for sharing and discussing content online.
Interestingly, across the Atlantic Facebook is a clear first when it comes to third-party sign-ins, followed by Google and Twitter with European social network Hyves also presenting strong figures, especially in the Netherlands.
In an increasingly competitive social network market, what account do you prefer to use when it comes to sharing content you find interesting? Do you use different sign-ins for different kinds of content i.e. work-related vs funny YouTube clips?
