The Advertising Standards Authority (ASA) is responding to over 4,500 complaints regarding online ads by introducing new rules around paid-for links to banned ad sites on Twitter and Facebook. The changes will launch in March next year and refusal to comply with take-down notices will be met with removal of offending ads and replacement with ASA ads.
Google has already contributed £200,000 to fund the extension of the AMA’s jurisdiction into digital. The ASA will target ads that sell products and has vowed not to interfere with editorial comment or any other online freedom of speech. If effective, the changes will mean a reduction in Facebook and Twitter spam for UK users.
