Google claims its lastest innovation will save users 350 million hours per year with its predictive engine generating results as you type, with less clicks required, but what does this mean for Google’s 2.3 billion dollar ad revenue?
According to Google, Instant will result in more searching due to increased efficiency and relevance, but smaller companies are already concerned that big brands are being given preferential search content treatment. For example, when a user types in “a,” Google immediately prefiicts they are searching for “AOL.” Check out the alphabet according to Google Instant, below for more examples.
So will users be distracted by Google’s suggestions or will they follow through with their original search target, as Google predicts?
