Breast Cancer Network Australia Appoints Deepend


Independent brand communications and innovation agency Deepend is now the digital partner for Breast Cancer Network Australia (BCNA).

The major win follows a highly competitive pitch against four contending agencies and joins Deepend’s extensive not-for-profit client roster including beyondblue, National Stroke Foundation and Country Fire Authority (CFA).

More than 15,000 Australian women will be diagnosed with breast cancer this year alone and BCNA plays a pivotal role in helping these women and their loved ones deal with their diagnosis and the road ahead. BCNA is the peak national organisation for Australians personally affected by breast cancer, and consists of a network of more than 90,000 individual members and 300 Member Groups.

Deepend will take on the challenge of redesigning and developing an online experience for BCNA that will act as a crucial first touch point and an ongoing source of information and support for their community. The new website will be state of the art in terms of accessibility and user-experience, ensuring valuable information will help inform, connect and engage users intuitively and with compassion.

Deepend Managing Director Kath Blackham says: “The Deepend team are delighted to be partnering with one of Australia’s most recognisable and important not-for-profit organisations to deliver such a vital project that will improve the breast cancer journey of thousands of Australians. Our team will be using their broad experience in this space and our passion for positive change, to design and develop a digital experience that empowers those directly and indirectly affected by breast cancer, helping to grow strong and trusted relationships.”

BCNA CEO, Maxine Morand says: “We know thousands of Australians affected by breast cancer use our website as a key source of up-to-date and easy to understand information about breast cancer and to connect with others affected.  We are pleased to be working with Deepend on developing our new website that will further improve the support and services we can offer online, especially via our Online Network which enables users to connect with other women all over Australia who have gone through a similar experience.”

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