UTS Business School is pleased to invite you a conversation with Ken Segall – Creative Director to Steve Jobs.
The two worked closely together on the ‘Simple’ ethos for business success, and were obsessive about simplifying products, interfaces, advertising and brand. This ethos enabled Apple to become the world’s most valuable brand and a company renowned for its fanatical customer loyalty.
Ken Segall will talk about the way in which Apple worked to remain true to Simplicity, even while expanding its product range and customer base, and how the lessons of simplicity, in terms of clarity and closeness with customers and their needs, can be applied to any company in any industry.
UTS Business School is partnering with the Museum of Contemporary Art Australia to open this exclusive event to our students, alumni and selected business leaders.
This event is a must see not only for marketers, innovators and technophiles but for anyone interested in adding value to their organisation through simplified and improved productivity, processes and goal setting.
Date: Thursday 7 November 2013
Time: 5:30pm Welcome drinks
6:00pm Presentation by Ken Segall
7:00pm Q&A Session
7:30pm Drinks Reception
Venue: Foundation Hall, Museum of Contemporary Art Australia,
140 George Street, The Rocks, Sydney
RSVP is essential: Please RSVP via our online booking here before 31st October.
Our thanks to Ari Droga, MCA Board Member and Head of Australasia for Global Infrastructure Partners for co-hosting this event.
I hope can join us for what promises to be a fascinating discussion.
Yours sincerely,
Associate Professor Chris Burton
Associate Dean, Postgraduate Programs
UTS Business School
