Tomorrow is ICANN’s “Reveal Day” where we find out who just spent $350 million on creating a whole new domain landscape, initiating what could be the biggest virtual land-grab in Internet history.

As this article in Ad Week explores will we be soon saying “dot auto” and “dot baby” as fluently  as we now talk about dotcom?  Will there be a new dot-chocolate bubble and a dot-banana crash? Perhaps we’ll find out tomorrow.