Our Creative Director Andy showed me this great iPhone app last week and I’m hooked.

It’s free to download from the App Store as part of a research project by the London School of Economics. All you do is enter a few details about yourself in the initial set up and then it will beep you two to three times a day to find out how you’re feeling and what you’re doing. The aim is to map where, when and with whom people are happiest, most relaxed and most awake.

This data will be used in the research project but the app also presents you with reporting on your own happiness trends. for example, I now know I tend to be happier on Fridays than I am on Saturdays, happier out of the house than in it and more likely to be jolly when i’m with friends than alone.

I definitely recommend you check it out!