Foursquare hooks users by offering mayorships – badges for users who checkin most at Foursquare locations. Check out this video documenting the struggle over the mayorship of a Mexican eatery near the Foursquare offices in NYC. The Deepend office in Surry Hills experiences fierce competition for the illustrious geosocial title. How about where you work, where you eat and shop? Is it too geeky to care about or are you secretly (or not so secretly) working your way up to being the mayor of your own domains?
