A recent US survey indicates that smartphones account for nearly a third of all mobiles and that one in five travellers have downloaded at least one travel app. Travel companies have seized on the rise of app development to better serve their consumers, providing smartphone compatible informations that extend their content that is already online.
Of the travellers surveyed, the travel apps they had attained provided GPS-assisted destination instructions (47%), flight update information search (46%), airfare and hotel rate comparisons (29%), flight and accommodation booking (18%), virtual guides (15%) and coupons (11%).
