via Greystripe

Smartphones Now Being Used by Two Thirds of Moms in the Shopping Process

It’s no surprise moms with iPhone and Android devices are employing their smartphones to make their day-to-day lives easier. A new study Greystripe conducted now finds a majority of moms, over 66 percent, now use their devices in the shopping process. We collected the data from our expansive network of touch devices during a three-month period from November 16, 2010 to February 15, 2011.

Our research found other trends on smartphone moms including:

*45 percent use their smartphone to locate the nearest store

*36 percent use their phone for price comparison

*31 percent use their phone for new product research

Besides the many functional purposes of a smartphone for a mom juggling multiple tasks, many of the women surveyed also use their iPhone or Android to save money. The study found that 57 percent of smartphone moms use coupons every time they shop.

For many smartphone moms, grocery shopping is also facilitated through their handy mobile device. The study found that 42 percent of smartphone moms use their smartphone while grocery shopping, in a variety of ways.

*31 percent use their smartphone for shopping lists

*21 percent use their smartphone to look up recipes

*14 percent use their smartphone to do a price comparison

Further, our research found smartphone moms are receptive to advertising, with 55 percent indicating that advertising plays a role in their purchasing decisions and 91 percent preferring free apps with ads over paid apps without ads.

“Smartphones have become the super tool for moms on the go,” said Dane Holewinski, Greystripe’s director of marketing. “The majority of moms with smartphones are using those devices for their day-to-day tasks especially shopping, making them the ideal target for advertisers.”

Download the full report here