Last week Google Analytics launched 2 new features;
1. Real-time analytics
2. Google Analytics Premium
The real-time offering is available in the new Google Analytics interface, and seen as a response to the success of ‘add-on’ analytics tools such as Chartbeat
Most interesting is the launch of Google Analytics Premium. For $150k (US) they plan to offer;
§ No restrictions or data sampling (the current free version samples data for queries dealing with over 10million calls)
§ Support and an SLA with authorised Google Analytics professionals
§ Attribution modelling (i.e. more than the ‘last click wins’ default)
It’s Google’s 1st step to competing with Omniture, Unica & Coremetrics on a ‘commercial analytics’ basis , and interesting to see if they now focus less on the ‘free version’ of Google Analytics.
Techcruch article and video here
Dan Taylor
Senior Analyst
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