Tourism WA launches new positioning and Taxi Ride campaign

“Tourism Western Australia has launched a new brand positioning and marketing campaign targeting 35 to 64 year olds from Australia and key international markets including the USA, UK and Japan. Â

The new Experience Extraordinary positioning, created by Host, will aim to educate consumers on what they can do in the state.”

The irony here is that if you’ve ever been in WA, you’d know its nigh on impossible to find or catch a taxi.

See the campaign here: http://www.extraordinarytaxiride.com.au/