Looks like they already buddied up with Carlsberg in Germany.
From: Karl Reynolds
Sent: Monday, 16 April 2012 10:45 AM
To: studio
Cc: post@deepend.posterous.com
Subject: Shout your mate a beer. Remotely. Anywhere.
I love this. An app that lets you see where your mates are drinking and allows you to remotely shout them a beer. Great for birthdays, stag dos and missed rounds that you couldn’t make.
It has real potential to go off. I can see them partnering with a brand pretty soon.
buddybeers.com