Frost and Sullivan’s 5 key strategies to provide a consistent shopping experience
Join us on Tuesday, 3 December 2013 at 12.30-1.30 pm AEDT as Mark Dougan, MD ANZ, Frost & Sullivan, discusses how Australian retailers are adapting to the new world of omni-channel shopping, highlighting the key challenges faced, and providing hints and tips in order to succeed.
This webinar examines 5 strategies to succeed in the new paradigm of omni-channel retailing, including giving customers the choice of whichever channel or device that they want to use to research, to place and fulfil orders, and for service interactions, whilst making this shopping experience seamless and consistent. Many retailers set up standalone online retail systems and lose the consistency of interaction with the customer across their physical stores.
· Almost 90% of clothing, accessories & shoes shoppers have used both online and physical stores for their purchases in the past 12 months
· Over 50% of Australian retailers now have a website, and only one-third offer online purchase capabilities
· 37% of retailers believe that integrated software would transform their business
· Online retail sales are forecasted to grow by 39% to AUD$25 billion by 2015
Can’t make the live webinar? Register now to receive a recording after the event.
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